Organizational overview and goals Essay

Cadbury is one of the leading companies in ht world which marketing confectionaries. Ireland is one of the main market for Cadbury having Ireland Cadbury operating since 1932 and producing more than 200 brand distributed to over 30 countries. Cadbury’s goal is to create a way through for its white chocolate that will be introduced to the market targeting the adult female population. The target market for the product will be the female marketing pupation which is likely to make the purchasing decision for the whole family. The introduction of the product in the market will make use of a number of strategies which will involve below and above-the-line marketing tactics to take the product to the final consumer. This will involve the combination of strategic price, promotional activities, effective direct marketing, and other effective marketing tactics(Card bury, 2008) Effectiveness of the goals The Cadbury Company has a capability of achieving this goal as it has already identified the target market of its product. With the goal and the product in the market, there is a way as the company would use its strong brand that are existing in the market to market and introduce the new product. (Card bury, 2008) Planning for the achievement of the goals Cadbury has already laid strategies that will enhance the product has faired well in the market. This has started by identifying the target group that will ensure that the other groups would follow if the female population. The female population is the most preferred for they have to buy for their families and thus enabling the company to achieve its goals. On the other hand the new brand does not have much sugar as the brown chocolate thus disassociating the product with high health risks as most would claim that much sugar would spoil teeth therefore spoiling the chocolate market. Since the product is already in the market, this marketing strategy will be aimed at introducing the new brand which targets a different market segment from the existing brands. This will be achieved through the use of different marketing strategies. (Card bury, 2008)