Nintendo Essay Example | Topics and Well Written Essays - 3500 words

Nintendo - Essay ExampleNintendos mission statement clearly reflects the companys means purpose, its identity, values and, to a large extent, the companys main business aims. Nintendos vision is expanding its market by creating innovative products that would appeal strongly to the bigger gaming population. Through its vision, for example, the company has been able to arrive at smaller consoles that are not only cheaper, but also easier to use.2Nintendos decision to create smaller consoles boosted its sales and effectively edged out its main competitors i.e. Microsofts Xbox 360 and Sonys play station 3. In addition, while Nintendos competitors rushed to creating more hefty and high definition consoles, the company opted to stick with the standard resolution hardware. Instead Nintendo focused its energies to creating a console that would appeal even to non-gamers population.Nintendos strategy is to orientate its products according to the needs of its target segments, and one way o f achieving the same is being different. The company, for instance, has been able to produce portable gaming into the market effectively challenging Sonys PlayStation Portable. Nintendos Wii that came with improved features, for example, was produced in order to counter Microsofts Xbox 360 and help extend Nintendos prestige. Nintendo Company has the following strategies in the gaming industry.Following Nintendos many years of operation in the gaming industry, the company has gained enormous experience. As a result, the company can use apostrophize advantage finished analysis of its cost drivers such as backward integration. While the companys competitors develop their games using their facilities, Nintendo uses off-the-shelf parts from different suppliers. Rather than produce own chip, Nintendo acquires the same from a supplier and at a cheaper cost. As a result, Nintendo was able to introduce the Wii at a relatively low cost compared to Sonys PS3